Partner spotlight: HealthTech2Care

A generic outbound playbook doesn’t survive contact with a hospital procurement cycle. HealthTech2Care is built on that conviction: it runs outbound exclusively for US healthtech and life sciences companies, and nothing else. Most lead-gen shops take any B2B client and reuse one motion; HealthTech2Care goes the other way, staying inside a single industry deep enough to reach the people who actually sign — decision-makers in hospitals, clinics, labs, and payers.

HealthTech2Care is an OutboundSync agency partner, and OutboundSync is part of its own stack. It runs go-to-market across email, social, and phone, then either maintains the system or hands it off to the client’s team to own.

Who’s behind it: Bert Fernandez

Bert Fernandez is the founder of HealthTech2Care. The company’s defining choice — working only with healthtech and life sciences companies, and turning down everything else — is his. A single-industry practice is built to know one set of buyers deeply rather than chase every B2B category at once, and that conviction runs through the work: from messaging written in a clinical buyer’s language to the decision to hand clients a system they keep.

Why HealthTech2Care works only in healthtech

The industry focus is the whole point. Selling into healthcare means navigating long buying cycles, committee approvals, and a vocabulary that a generalist campaign gets wrong on the first line. HealthTech2Care reports more than nine years working exclusively in US healthcare and life sciences, and that depth is what lets it write messaging that lands with a CMO at an AI-pathology startup or a head of sales at a telehealth company — buyers a horizontal agency treats as just another row in a list.

That focus shows up in the client roster: companies across AI-SaaS for oncology, telehealth and remote monitoring, clinical data, AI-powered pathology, clinical trials technology, and provider-payer data solutions. The common thread is a healthtech company that needs US pipeline and doesn’t want to build an in-house sales and marketing team to get it.

A growth partner, not a vendor

HealthTech2Care positions itself as a growth partner rather than an agency, and the delivery model backs that up. It embeds with the client’s team, builds a full-stack go-to-market system — cold email, social, and calling infrastructure, plus contact sourcing, validation, enrichment, and appointment setting — and then makes a deliberate choice with the client: keep running the campaigns, or train the in-house team to take them over. Either way the client owns the system at the end, and the work is backed by revenue guarantees put in writing.

To keep that promise honest, the practice works with a deliberately small book — 5 to 15 clients at a time — so each one gets focused execution. Campaigns typically launch within two weeks, and most teams begin seeing qualified leads within the first three to four weeks of outbound going live.

What HealthTech2Care actually builds

The work spans the full outbound motion: a GTM stack build (the email, social, and calling infrastructure), campaign execution across all three channels, lead generation and qualification through to appointment setting, and sales enablement — discovery-call prep, scripts, objection handling, and coaching. The toolkit matches the depth: Clay, Apollo, and Seamless for data and enrichment, Smartlead for email, HeyReach for social outreach, and Aloware or Dialpad for calling, wired together with n8n. HubSpot and Salesforce anchor the CRM layer, with OutboundSync keeping activity synced into it.

The results the team publishes are channel-specific and concrete. For a clinical-trials client, a campaign of roughly 146,000 targeted emails produced 123 leads and 35 high-quality meetings, including a five-year contract with an advocacy group. For an AI oncology platform, the team reports reaching more than 6,000 high-value contacts and opening over 11 new deal opportunities. The pattern is the same across the case studies: a defined audience, real conversations with senior buyers, and pipeline a founder can measure.

The fit with OutboundSync

HealthTech2Care already runs on the platforms OutboundSync supports, and it uses OutboundSync as part of its own stack. HealthTech2Care builds and runs the outbound system — sequences across email, social, and phone — and OutboundSync lands the resulting activity on the right records in HubSpot or Salesforce. That matters most for this partner’s model: because clients often take the system over at the end, the CRM has to stay a clean source of truth they can keep running without the data drifting out of date.

If you’re a healthtech founder trying to turn outbound into pipeline without standing up a full sales team, HealthTech2Care is one to know.