Integrations Clay + HubSpot

Clay → HubSpot

Clay HubSpot Integration

Connect Clay's sequencer to HubSpot in minutes—without custom building, Zapier, Make, or n8n. Learn how to integrate Clay and HubSpot, and how OutboundSync gives revenue teams full control.

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Integrated campaigns close more deals

Track revenue

Attribute revenue based on your deals. Use lists and reports to understand where outbound is working (or not).

Sync activities

Log your outbound email activity, including sent, replies, opens, clicks, unsubscribes, bounces, and reply categories.

Go omnichannel

Use automation to tap multiple channels, like phones. Use the best tool for each job and grow your pipeline.

Block sending

Use HubSpot lists or Salesforce reports as block lists so you never email the wrong people.

Your integration options

Can I use an existing tool?

Clay has native CRM integrations, but they come with limitations—for example block list syncing is not supported in Clay's Sequencer. OutboundSync fills those gaps with deep activity-based syncing and full control from your CRM.

Where OutboundSync excels

OutboundSync excels in syncing and relating near-real-time event data.

  • Sent outbound emails for attribution
  • Replies to your campaigns for sales rep visibility
  • Activity metadata like campaign details
  • Lead status/disposition updates

And we're here to help. Our customer success team has helped hundreds of companies sync tens of millions of records.

Millions of activities synced every month

David
Stord
Freckle
Factorial
Cerby
Hygraph

Get started in minutes

  1. Connect HubSpot: Install via the HubSpot App Marketplace in seconds.
  2. Connect Clay: Add your API key and create/configure your webhook receiver.
  3. Create a webhook: Configure the data you want to send from your sequencer to HubSpot.
  4. Add your exclusion lists: Build a list in HubSpot and configure it as a block list.
  5. Go live: Start sending your outbound campaigns and using your data in HubSpot.

Learn more →

Deciding which HubSpot tier you need

OutboundSync does not have any feature-gating; it works across all HubSpot plans. But specific HubSpot plans are required to unlock features in HubSpot. Here's which HubSpot features are compatible with OutboundSync, by tier.

Free

Reply and CRM management for up to 1,000 contacts.

  • Associate activities and app events
  • Block contacts and companies via lists
  • Standardize data and reply handling

Starter

CRM hygiene with minimal automation, no reporting.

  • Associate activities and app events
  • Block contacts and companies via lists
  • Standardize data and reply handling
  • Basic automation and increased core functionality

Most popular

Professional

Scaling CRM full automation, light reporting.

  • Associate activities and app events
  • Block contacts and companies via lists
  • Standardize data and reply handling
  • Trigger workflows, tasks, assignment, enrichment
  • Attribution outbound to meetings and deals with custom reports

Enterprise

All-in-one CRM system of record and system of action.

  • Associate activities and app events
  • Block contacts and companies via lists
  • Standardize data and reply handling
  • Trigger workflows, tasks, assignment, enrichment
  • Attribution outbound to meetings and deals with custom reports
  • Customer journey analytics, predictive scoring, and multi-touch revenue tracking
  • Governance and permissions controls

Need clarification?

  • What data does OutboundSync write to HubSpot?
    Email sends, replies, opens, link clicks, bounces, and lead status updates from Clay. Each event is logged to the contact or lead record's activity timeline, with optional custom properties and company association.
  • Which HubSpot objects can it update?
    OutboundSync can create/update Contacts and Companies (optional). Events are stored as Activities and Timeline Events. No Leads or Deals are touched unless you build a HubSpot workflow.
  • Do I need admin access to set it up?
    Yes, a HubSpot Super Admin authorizes OAuth by installing our HubSpot App. Continued access is required for the app to continue to work.
  • How is this Clay HubSpot integration priced?
    Tiers scale with total outbound messages per month. Full details are on the Pricing page.
  • Which Clay tier/plan do I need?
    OutboundSync is compatible with every Clay plan (Free, Starter, Explorer, Pro, and Enterprise) because it integrates with Clay's Sequences product.

Get a demo and see for yourself

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