Partner spotlight: Clay
Clay Sequencer is Clay's native outbound engine. See how OutboundSync syncs its send and reply activity, one-way, into your Salesforce or HubSpot records.
Jason Ma
Clay → Attio
Clay + Attio integration
Clay and Attio share a love of structured data. OutboundSync keeps it that way for outreach, storing each Clay sequence event as a Note plus an optional structured record.
BetaOne-way syncEmail
Clay + Attio at a glance
Clay's native sequencer connects to Attio through OutboundSync. Every Clay sequence event, including sends, opens, clicks, replies, reply categories, bounces, and unsubscribes, writes a Note on the matched Attio Person. The optional OutboundSync custom object stores each event as a record with campaign, step, subject, and message fields you can filter.
| Status | Beta (Attio is a one-way beta CRM) |
|---|---|
| Channels | |
| Direction | One-way, Clay → Attio |
| Attio records | People, with the related Company |
| Block lists | Not available for this pairing |
| Clay plan | Any plan with Sequences |
| Setup | Guided: the OutboundSync team runs onboarding |
Teams on Clay and Attio usually care about precision: who was targeted, with which message, and what came back. The OutboundSync object answers that with one record per event, holding campaign name and ID, sequence number, subject, and the sent or reply message. It reads like a spreadsheet of your outreach, inside the CRM.
Clay's own enrichment stays where it is, written from the table. OutboundSync adds the engagement layer on top, so an Attio list can combine what Clay learned about a Person with how that Person responded to the sequence.
What syncs from Clay to Attio
Every event below arrives in near-real time and lands on the matched Attio record. Pick the ones you want per source.
| Event | Channel | Where it lands in Attio |
|---|---|---|
| Email sent— Sequence sends and manual sends from Clay | Note on the Person, plus an optional OutboundSync record | |
| Email opened | Note on the Person, plus an optional OutboundSync record | |
| Link clicked | Note on the Person, plus an optional OutboundSync record | |
| Reply received | Note on the Person, plus an optional OutboundSync record | |
| Email bounced | Note on the Person, plus an optional OutboundSync record | |
| Lead unsubscribed | Note on the Person, plus an optional OutboundSync record | |
| Lead category updated— Smartlead's built-in and custom lead categories | Note on the Person, plus an optional OutboundSync record |
Event names come from the Clay webhooks OutboundSync receives. Attio is a one-way beta, so exact event coverage is confirmed during onboarding. See the Clay event reference.
What teams do with Clay + Attio
Test messaging by step
Compare replies by sequence number to learn which Clay email earns responses.
Blend research and replies
Build Attio lists that combine Clay enrichment with reply categories from the sequence.
Audit sent copy
Records keep the sent message text, so you can review exactly what each Person received.
Ways to connect Clay and Attio
The options teams weigh before they commit a production sync.
| Option | What it does | Trade-off |
|---|---|---|
| Zapier, Make, or n8nCompare integration platforms | Catch Clay webhooks and write each event to Attio with a workflow you build. | Every event type, retry, and field change is a workflow you maintain, billed per task or step. |
| Custom buildBuild vs buy | Write your own service against the Clay and Attio APIs. | You own matching, deduplication, API limits, and every upstream schema change. |
| OutboundSync | Pre-built email activity sync into Attio People. | One-way beta with guided onboarding. Lighter configuration than HubSpot or Salesforce today. |
How to set up Clay + Attio
Step 1: Connect Attio
Install OutboundSync from the Attio App Store, then optionally create the OutboundSync custom object in CRM Settings.
Step 2: Connect Clay
Create a Smartlead-style source in OutboundSync and paste its URL into the webhook field on your Clay sequence.
Step 3: Create the Attio source
Select Clay when you create the Attio source, and confirm how contacts are matched.
Step 4: Send a test event
Trigger one Clay event and confirm it on a real Attio Person.
Step 5: Go live
Launch with the OutboundSync team watching the first production events in Attio.
Plan requirements
Clay plan
Any plan with Sequences
OutboundSync works with every Clay plan, because it connects to Clay's native sequencer rather than a plan-gated feature.
Attio
Attio is a one-way beta. There is no Attio plan gate on our side; onboarding runs with the OutboundSync team.
Related integrations and guides
Clay with other CRMs
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TapcheckClay + Attio FAQ
What Clay activity does OutboundSync sync to Attio?
Email sent, email opened, link clicked, reply received, email bounced, lead unsubscribed, and lead category updated.Which Attio records does it write to?
OutboundSync matches or creates Attio People. Clay events land as note on the Person, plus an optional OutboundSync record. See the Attio beta guide for details.Why is Clay set up as a Smartlead source in OutboundSync?
Clay's sequencer runs on a Smartlead white-label and sends Smartlead-format webhooks. OutboundSync receives them through a Smartlead-style source, one per Clay table.Is the integration one-way or two-way?
One-way. Activity flows from Clay into Attio, and nothing is written back to Clay.Can I use Attio records as a block list?
Not today. Block lists come from HubSpot lists or Salesforce reports. The Attio beta syncs activity in only.Do I need admin access to set it up?
An Attio workspace admin installs OutboundSync from the Attio App Store during guided onboarding.Which Clay plan do I need?
OutboundSync works with every Clay plan, because it connects to Clay's native sequencer rather than a plan-gated feature.How is Clay + Attio priced?
Beta access is scoped with the OutboundSync team during onboarding. Billing follows the same model as every plan: sent messages per month. Replies, opens, clicks, and lead-category updates are not billed. See the pricing page.Can I do this with Zapier, Make, or n8n?
You can wire simple Clay automations with a no-code builder, but step-based runs get costly and fragile as volume grows. OutboundSync gives you a pre-built path for Clay sequencer events, searchable event logs beyond 30 days, and pricing tied to outbound volume.What breaks first when this scales?
Data quality and reliability break first: duplicate events, retries, out-of-order webhooks, and bursts during big sends. OutboundSync handles idempotency, timing buffers, and queue recovery, and flags suspicious or mismapped payloads instead of writing them.
Clay resources
Tutorials, case studies, and updates related to Clay.
OutboundSync supports the new Clay native email sequencer
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See Clay activity in Attio
A quick walkthrough with your own stack. Setup takes minutes, with no long-term contract.
